As a multidisciplinary artist, Tiffany wanted to unify her rich passion for storytelling with her personal convictions to shape one cohesive vision and artful identity. With an industry that often overlooks their digital presence for their stage presence, Tiffany additionally sought to stand out amongst her peers with a thoughtfully designed web experience. Seeking to catch the eye of intentional casting directors, fellow artists and aspiring actors looking for someone such as her. Gatling was tasked to provide clarity in the fields of vision crafting and branding to ensure her one-of-a-kind presence is not only seen but felt wherever her name is mentioned.

Spiritual Identity

Strengths

My Tribe

My Enemy

Strengths

A Truth Seeker and Victorious Spirit

Tiffany looks for the deeper story in everything her mind encounters. This approach helps her understand elusive perspectives and fuels the empathy needed to engage with a story with informed sincerity and respect. Tiffany has also had meaningful life victories that have given her the ability to draw from deep places within her emotional reservoir, granting her access to powerful performances and a courageous spirit.

My Tribe

Troubled Yet Triumphant

People who dare to move beyond damaging experiences to become all they can be. These are the individuals who dream of an abundant life despite the challenging and traumatic hurdles they've faced. They are tempted to run away from the ugliness and avoid the truth within it, prolonging their access to freedom. But within them, they have a hunger for peace and purpose that doesn't allow them to make a permanent home in their pain. They are looking for encouragers and environments to remind them that they are more than they can imagine and want to use the purpose in their pain to bring peace to their lives and the lives of others.

My Enemy

Hopelessness

Hopelessness is Tiffany's enemy. It is a belief that leads to self-limitation, lack of vulnerability, and expecting the worst. This belief disguises itself as reality, but in reality, it is a lie whispered to us by the enemy of our souls. It darkens our perception of ourselves in every aspect, causing us to protect ourselves from what we truly need: vulnerability to the fuller truth of who we are. Hopelessness often transforms into a strong faith in our flaws rather than our future. Hopelessness keeps us from who we are, what has been prepared for us ahead and what we have beautifully placed within us. Hopelessness is the fullest iteration of limitation.

Brand Vision

Vision

Mission

Purpose

A view of the world in its most imaginative and fulfilling state
The chief action needed to fulfill the vision
Why the world will be improved by this vision

A world brought closer by the power of story

To tell the truth wrapped in story

To share experiences that move the heart

Purpose

Why the world will be improved by this vision

To share experiences that move the heart

Mission

The chief action needed to fulfill the vision

To tell the truth wrapped in story

Vision

A view of the world in its most imaginative and fulfilling state

A world brought closer by the power of story

Brand Identity

When witnessing Tiffany perform, you can tell you're in the presence of something rare. Her craft exudes a timelessness that feels at home in black and white, yet possesses a boldness that can ignite a fire in your chest. To capture the duality of Tiffany's art while distinguishing her name, a brand identity was designed to take center stage.

Services Included

Vision Compass
Brand Strategy
Creative Messaging
Logo Design
Visual Identity
Website Design