Jaron's dedication to barbering has earned him a reputation among various professionals in the city, ranging from athletes and artists to corporate professionals.
He approached GATLING with a vision to revolutionize the barbering industry, intertwining his love for travel and engaging conversations. With this innovative concept reflecting Jaron's identity and passion, it became clear that a well-defined vision would be crucial to guide both his future ambitions and the aesthetic of his vision.
Strengths
A traveled mind and welcoming curiosity
Jaron has a strong desire for new experiences, which fuels his love for meeting new people, learning new things, and exploring new sights. Being an avid reader, Jaron is passionate about self-improvement and knowledge. His skills make him akin to a professional friend maker and a well-timed encourager for many. For Jaron, travel encompasses not only geographical exploration but also imaginative journeys, making him an ideal companion for enlightening and exciting adventures.
My Tribe
The Afraid & Able
These are the people who are talented but yet fail to trust in their own ability. They are willing to try new opportunities that align with their vision but are not so committed to staying on the path to see it through. They are hesitant when they should be all-in, paralyzed when they should be making progress, and avoidant when they should be focused.
Difficulty, uncertainty, and all things foreign seem to shake the foundations of their identity and sense of possibility instead of cultivating it. But they long to grow beyond their comfort from previous successes and want to set themselves free from their own doubt-led oppression.
My Enemy
Diffidence
Diffidence, characterized by a lack of self-confidence, is something that Jaron wants to eliminate from the world. It prevents us from exploring and seeing ourselves and the world in a new light. It discourages us from exploring new cultures, cuisines, and knowledge to break negative familial patterns. Diffidence keeps us small and chained to our fears but we were made for more. We were created to shape this world and impact the people within it for the better. Diffidence left unchecked leaves us with minds less traveled in thought and experiences.
Brand Vision
A world filled with minds enlightened by travel
To fashion cultivated minds
To inspire the embracing of the unexplored
Purpose
Why the world will be improved by this vision
To inspire the embracing of the unexplored
Mission
The chief action needed to fulfill the vision
To fashion cultivated minds
Vision
A view of the world in its most imaginative and fulfilling state
A world filled with minds enlightened by travel
Brand Identity
When discovering what brought Jaron the most purpose in his work, we landed upon a place of travel—both mentally and geographically. Traveling is an art form, and to be able to do it well takes a certain type of individual. It takes curiosity, creativity, taste, humility, and courage, to name a few. All of these qualities were true of Jaron and his clients; they were men who sought to live uncharted lives to experience the best in life. With this understanding, we sought to step out of and build upon the blocks laid by the classic black barbershop tradition and infuse it with global imagination and a spirit of travel.
Domane was born to be a home away from home for the men of adventure seeking a barbershop that cultivated their minds as much as their hair.
Services Included
Vision Compass
Brand Strategy
Creative Messaging
Logo Design
Visual Identity
Website Design
