You might recognize the last name—and no, your eyes aren't deceiving you. I've indeed included myself in my own portfolio. I believe so strongly in this approach that I practice what I preach. Before any other visionaries came along, I was the original prototype. I was the first clouded visionary who recently left a hard-earned design position (seven years in the making) to create something I’ve never seen before: a design agency led by spiritual purpose. I needed a unique way to clarify my vision and truly reflect who I am, harnessing all my spiritual and technical abilities. What I needed has now become known as the Vision Compass, and it's the foundation of the design practice you see today.
Strengths
A fascination with what stirs the soul and a passion for speaking life
I possess an innate ability and passion for encouraging and motivating others. Perhaps influenced by my father's role as a preacher and my mother's entrepreneurial spirit, I find joy in reminding people of the God-given greatness within them and the purposeful adventure that awaits. My gift of communication allows me to connect deeply and meaningfully through words, often leading to surprisingly heartfelt conversations. Additionally, I have an unquenchable desire to create with purpose. Whether it's curating wardrobes, crafting playlists, or compiling food guides, I've always been recognized for my discerning taste. I consider myself a devoted student of creativity and "cool" in all its forms, which only fuels my passion for discovery and the truths that inevitably emerge from it.
My Tribe
The Clouded Visionaries
These are individuals frustrated by their struggle to move powerfully in their purpose. They sense what their life could look like at its most meaningful, but lack the clarity to move forward. This often leads these visionaries to abandon their dreams and settle for what's around them, crushing their spirit and the possibilities within. Lost in navigating what's truly meaningful, the concept of purpose becomes painful, and the idea of a calling turns cruel.
Yet deep within, they know they're meant for more than just keeping the lights on and achieving hollow accolades. They were created with and for a purpose they can't shake, no matter how hard they try. They yearn to step into an identity that reveals who they are at the spiritual level. They want to answer life's hard questions with certainty, creativity, and conviction. They long to believe they were created for more than the pain we endure in this world. They're seeking the pathway to purpose found in their God-given calling. They're looking for the way to be who they were truly meant to be.
My Enemy
Aimlessness
The enemy I seek to eradicate from this world is the plague of aimlessness. Whether it manifests as depression, anxiety, or hopelessness, I aim to demonstrate through GATLING and the lives of my clients that everyone has a God-designed purpose.
My mission is to replace the meaningless with the meaningful in the most crucial aspects of our lives: our souls, identity, and work. When we begin to recognize God's plan that uniquely shapes our calling, we start to challenge the mundane, construct the seemingly impossible, and become who we were told couldn't exist. We grow aware and proud of our identity in every facet of our life, making it count eternally.
Brand Vision
A world innovated by everyone operating in their calling
To clarify vision and shape identity
To experience the world at its fullest potential
Purpose
Why the world will be improved by this vision.
To experience the world at its fullest potential
Mission
The chief action needed to fulfill the vision.
To clarify vision and shape identity
Vision
A view of the world in its most imaginative and fulfilling state.
A world innovated by everyone operating in their calling
Brand Identity
How do you give shape to something spiritual and invisible to the naked eye? What visual representation can capture that which invisibly guides the clouded visionary? Inspired by the direction and name of the vision compass, we delved into a brief history lesson to understand this experience. When lost at sea, sailors would gaze at the stars to determine their direction and destination. They looked beyond their immediate surroundings to make sense of what lay before them. The same principle applies to the modern adventurer—one must explore the beyond within their spiritual makeup to gain clarity on how to move forward in their calling and purpose.
Upon this discovery, a visual identity emerged, reflecting the sacred inner journey necessary to gain clarity and shape the world. The result was a brand identity featuring timeless yet expressive typography, a color palette inspired by the hues of night transitioning to morning, and a sense of swagger and confidence designed to attract today's boldest thinkers.
Services Included
Vision Compass
Brand Strategy
Naming
Creative Messaging
Logo Design
Visual Identity
Website Design
